Levi's Denim Bar
A Virtual Denim Experience at JCP
The Levi’s Denim Bar was an exclusive shop-in-shop style experience designed to launch in 700 JCPenney stores as part of their reinvention. The concept, a kind of “denim genius bar,” featured highly knowledgeable sales associates and a unique presentation of JCPenney’s largest-ever assortment of Levi’s fits and washes. A dedicated iPad app was designed to augment the customer’s in-store experience and an online virtual denim bar greeted visitors to the JCPenney website. Both experiences featured extensive product information, 360° product views, fit videos and stylish look books. The project went on to win an IMA Interactive Media Award for Outstanding Achievement (Consumer Goods).
