The North Face Nature Guide

The North Face Urban Nature Guide

An Interactive Guide to Urban Parks

The North Face in partnership with The Trust for Public Lands sought a way to engage their audience online in order to get them offline to explore their local parks and recreation areas. This interactive urban nature guide lived on the now defunct Planet Explore website and accompanied a printed map that was available at The North Face stores. The interactive guide covered four metropolitan areas – San Francisco, Denver, Washington D.C. and New York (all five boroughs). The guide presented users with descriptions, local weather conditions, photos, activities, and directions to over 40 parks and urban green spaces.

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