Levi’s Denim Bar

Levi's Denim Bar

A Virtual Denim Experience at JCP

The Levi’s Denim Bar was an exclusive ‘shop-in-shop’ style experience designed to launch in 700 JCPenney (JCP) stores as part of that department store’s reinvention. The concept, a kind of  “denim genius bar,” featured highly knowledgeable sales associates and a unique presentation of JCPenney’s largest-ever assortment of Levi’s fits and washes. A dedicated iPad app was designed to augment the customer’s in-store experience and an online virtual denim bar greeted visitors to the JCP website. Both experiences featured extensive product information, 360° product views, fit videos and stylish look books. The project went on to win an IMA Interatctive Media Award for Outstanding Achievement (Consumer Goods).

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