Bertazzoni Range Ads

Bertazzoni Range Ad Concept

A Bolder Palette

This was a series of ads I conceived and designed to promote a new cooking range from Italian manufacturer Bertazzoni. The range’s enameled front is available in a wide variety of bold colors. The concept pairs each color of range with similarly colored foods representing Italian culinary flavors. The ranges are beautiful works of art and my intention was to create a modernist art feel for the ads. Unfortunately this project did not make it past the concept stage and the ads were never run. They are presented here in various stages of completion.

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